In these fast-changing times, people look to technology for connection and information. This has become even more apparent with the COVID19 pandemic. Stay at home orders brought brick and mortar businesses to a halt, literally overnight. It is more crucial than ever before for businesses to stay current and adapt quickly.
Hard selling has little place in today’s market. It is much important to be authentic and trustworthy to your customer base. Businesses that can show they are there to help their customers will come out on top during this unprecedented time. Once this pandemic subsides, the businesses that were willing to fight for their customers and community are the ones that will be remembered.
With so many limitations what can you be doing to stay ahead of the curve?
One powerful way to generate value with little expense is through email marketing.
By starting a simple email marketing campaign you can remind your customers of how you can continue to serve them during this time. This is also incredibly helpful for sharing relevant information for your industry that can help your customers make more informed decisions.
Take Advantage of Google My Business Listings
Another powerful tool at your disposal is your Google My Business Listing. This helps you to manage your local business’s information on Google Maps and Google Search. Allowing customers to find your business location, hours and website with ease.
Having a Google listing is a crucial part of running a professional business in 2020 and best of all it is completely free. Be sure to update hours to reflect any changes during the current “stay-at-home” order, they have also added a “temporarily closed” setting for businesses that have been forced to close (just make sure you re-open the listing when you get back to business as usual).
How Content Marketing Can Work for You
Content marketing includes all forms of blogs, video posts and social media. It allows you to tell the story of your business first hand to your customers. You can inform them of best practices or new deals, you can even entertain and inspire them. Content marketing helps you to create a human relationship with your customer base, this way customers can build a bond with your business and your professional philosophy. Strong ties such as this will help your business to survive when times are tough and thrive in times of ease.
If you have downtime right now, use the opportunity to stockpile content that can be not only be shared now, but things that you can release in the future.
Double Down on SEO
Search Engine Optimization (SEO) helps your website stand out in the vast ocean of competitors. Some simple SEO focuses are:
- improving page speed
- mobile friendliness
- optimizing title and meta descriptions
- adding ALT text to images
By improving these simple metrics your website increases the chances of ranking above businesses that have not taken their time to work on perfecting their SEO.
This way when a customer searches for “(your business) near me” they will see you pop up first and be much more likely to click on your business. By appearing on the top you greatly improve your chances of converting more customers.
Thank you for reading and we wish you the best of luck with these continuing weeks. Keep your head up and keep looking towards the future, we’ll get through this together. If you need assistance getting started, don’t hesitate to get in touch – we’re happy to help.Schedule a time with us to discuss your business.
– The Team at Diffuse Digital Marketing