Baraka Shea Butter

Low Budget, High Impact: 2x Traffic in 6 months

Results

+94%

organic traffic

+22%

lead list

200+

daily blog clicks

Client: Baraka Shea Butter

Building Sustainable Growth With a Smarter SEO Strategy

Baraka Shea Butter is a purpose-driven skincare brand offering ethically sourced shea butter and natural ingredients. While the brand had a loyal following and strong mission, growth had plateaued and conversion rates were underperforming. With a limited budget and a lean team, Baraka needed a solution that would both increase organic traffic and help convert more of that traffic into customers — without relying on ongoing agency support.

The Challenge

Flat growth. Low conversions. And no room for expensive agency retainers.

Baraka Shea Butter was experiencing stagnant online sales and lacked a clear SEO strategy. Their site had technical issues, weak internal linking, and under-optimized product pages — all limiting their visibility and conversion potential. They knew organic traffic was the long game, but they also wanted to make sure the visitors they were attracting would actually convert.

The Strategy

We created a 90-day roadmap to fix SEO, boost conversions, and empower the internal team.

Conduct a Full SEO & Conversion Audit

We completed a deep dive into Baraka’s technical SEO, site structure, content gaps, and conversion bottlenecks — all within 30 days.

Provide Hands-On Implementation Support

Once the audit was delivered, the Baraka team handled implementation in-house. We remained available for consulting and support, ensuring they stayed on track while minimizing costs.

Train the Team to Optimize Internally

We delivered actionable training on internal linking, product optimization, and SEO best practices — giving the team tools to continue optimizing independently.

The Results

+94% increase in organic traffic (in under 6 months)

Monthly organic clicks nearly doubled — from an average of 2,440 to 4,733 — as technical issues were resolved and content performance improved.

+22% increase in email sign-ups

A/B testing the welcome offer pop-up led to a 22% lift in opt-ins — giving the brand more opportunities to nurture and convert first-time visitors.

200+ daily organic blog clicks

Our SEO blog outlines continue to drive targeted organic traffic, with Baraka’s team writing the content based on our strategy.

Key Takeaways

01. Strategy first = better ROI

Even a limited budget can deliver strong results with the right roadmap, proper priorities and a receptive team.

02. Educating the team creates compounding returns

Training internal teams on SEO best practices ensures long-term success — without ongoing spend.

03. Your pop-up offer deserves testing

Small A/B tests on email capture can yield meaningful improvements in list growth and sales.

04. Blog content doesn’t need to be agency-written

With the right outline and structure, in-house teams can produce SEO-driven content that performs.

05. A short-term engagement can create long-term wins

Even a 90-day project can lead to sustainable growth if it’s built on scalable systems.

Client Testimonial

We were struggling and didn’t know where to turn… within 3 months, we had doubled our SEO traffic, we increased our email signups by 25% and it just continues! Not only did they deliver it but they trained us how to do it going forward.

Wayne Dunn

Founder of Baraka Shea Butter

Ready to drive traffic that converts?

Let’s build a strategy that actually grows your business.

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