Produce Like A Pro

45K Clicks/Month to 200K+ Clicks/Month

Results

+28%

increase in year one

+123%

increase in year two

+225%

increase by year three

Client: Produce Like A Pro

How Produce Like A Pro 4x’d Organic Traffic and Exploded Growth

Founded by producer Warren Huart, Produce Like A Pro is one of the most trusted online education platforms for music producers. The site offers hundreds of downloadable multitracks, expert-led courses, mastering programs, and exclusive tools to help producers of all levels achieve studio-quality results — regardless of budget or experience. More than just a library of content, it’s a thriving global community. Members get feedback, share work, and grow together — making it one of the most comprehensive and approachable resources in the space. To continue expanding its reach and build on its already strong foundation, Produce Like A Pro partnered with Diffuse Digital to take its organic growth to the next level.

The Challenge

Strong foundation. Expanding audience. New opportunities for growth.

By 2020, Produce Like A Pro had already established itself as a leading voice in online music education — with tens of thousands of monthly visitors and a dedicated global following. However, as the digital learning space became increasingly competitive, the brand saw an opportunity to strengthen its SEO strategy, reach new audiences, and ensure sustainable long-term growth. Diffuse Digital was brought on to help amplify visibility, scale traffic, and position Produce Like A Pro for continued success in a rapidly evolving industry.

The Strategy

Develop High-Value, Audience-Driven Content

We doubled down on the type of content musicians actually searched for — creating tutorials, expert insights, and blog posts designed to engage and educate across experience levels.

Optimize Existing Assets for SEO

Keyword research, better meta structure, internal linking, and refreshed on-page SEO helped existing content become more discoverable and more aligned with user intent.

Launch Targeted Traffic Campaigns

We supported organic efforts with email promotions and social media campaigns designed to highlight new resources, drive engagement, and bring lapsed users back to the platform.

The Results

+28% increase in year one

Our initial recovery plan reversed the downward trend, regaining momentum in just 12 months.

+123% increase in year two

With SEO and content compounding, traffic more than doubled — surpassing pre-decline performance.

+225% increase by year three (200,000 clicks/month)

Monthly traffic more than 4x’d in under three years, positioning Produce Like A Pro as a category leader once again.

Key Takeaways

01. Fast response to change prevents long-term decline

Quickly adjusting strategy in response to pandemic-driven shifts helped the brand regain momentum.

02. SEO and content are long-term growth engines

Updating and expanding valuable content paid off year over year — fueling lasting visibility.

03. The right partnerships accelerate reach

Strategic collaborations helped grow the brand’s footprint beyond its existing audience.

Client Testimonial

We brought Matt and Diffuse Digital in to accelerate growth and they delivered. In year 1 our traffic grew 30%, by year 2 we grew by 120% and by year 3 we had grown to over 200k monthly visitors from organic search alone. Their work continues to be a key driver of our growth!

Ready to drive traffic that converts?

Let’s build a strategy that actually grows your business.

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